[Chinese shoes Network - News] Nike shoe sports shoes sales China wanted to stir the market. To this end it has to change people's fashion sense, and to participate in fostering a civilian movement beyond China Howe's proud Olympic and professional athletes team culture.
Nike vice president, chief financial officer and Blair (Don Blair) said in an interview, Nike hoped that 2015 sales in China reached $ 4 billion, compared with the current approximately double. To achieve this goal, the company is headquartered in the United States increased the number of stores in Oregon Beaverton sports apparel giant plans to focus on running and skiing and other recreational sports again, and pushing it a series of local spokesmen, such as China and Olympic tr Cheap air jordans for sale ack star Liu Xiang Chinese tennis player Li Na.
But market watchers said Chinese consumers themselves has become a major obstacle. Football and basketball and other outdoor sports is not much attractive in densely populated urban areas, and health club has been regarded as rich territory.
Blair said, China produced a movement of consciousness a lot of people, but they are not yet involved.
Chinese people's movement is different from most Americans. Many people ride to work, but wearing everyday clothes, you do not see someone dressed in spandex cycling clothing. Country students to come up with mandatory time to exercise 40 minutes a day, but this exercise is only Shuhuojingu not sweat.
In recent years, more and more popular in China gymnas Retro jordans for sale ium, sports equipment retailers enjoyed sales growth. But market watchers say that a large part of the population does not exercise warm Western-style.
(sound) in the case of 27-year-old editor, a government website Liguan Qun Beijing will be able to explain the challenges faced by Nike, in particular the challenges it faces in the female population. Liguan Qun said she might buy a year of shorts, but does not often wear. She said, running too tired.
market research firm Monitor Group (Monitor Group) Hong Kong office partner Tang Shide (Torsten Stocker) said that this challenge daunting.
often used as a fashion brand in China, Nike, also faced Gap Inc., the Swedish Hennes & amp; Mauritz AB and other traditional clothing companies increasingly cheap jordans for sale fierce competition. Like all companies in China, as it would also deal with the rampant counterfeiting of brand-name products.
Nike and rival Adidas (Adidas AG) is the first foreign garment manufacturers in the Chinese market expansion. Nike enthusiasm for the use of Chinese basketball, LeBron? James (LeBron James), etc. in China ubiquitous American Professional Basketball League (NBA) star sponsorship. Market research firm Euromonitor International Limited (Euromonitor International) show that Nike is now the world's largest in terms of sales dollars sporting goods company. According to Euromonitor estimates that Nike's sales increased 8 percent last year, to 13.54 billion yuan (about 2.12 billion US dollars). Nike generally not singled out spe cheap jordan shoes for men cific sales in China.
Nike says, can focus on China's current basketball fans group to do the big sales in China, but if Nike can replicate North America, individual and team sports culture, perhaps it can be on the sales floor.
Nike Brand President Denson (Charlie Denson) said in an interview 10 years ago, no one would think of Chinese athletes can become a world star, but now, more and more Chinese people began to participate in world events, but also to People are more interested in sports.
Last month, Nike released a set of track star Liu Xiang, inspired running series of products that consumers can at Liu's appeal, such as the purchase price of 899 yuan (US $ 141) Nike LunarGlide Liu Xiang Storm Fly Running jackets and other merchandise. Cheap air jordan 12 ovo
Nike reluctant to disclose their number of new stores planned. Including stores, including Nike total of 7,500 stores to sell their products in China.
Blair said, Nike plans to expand into China's small cities, to local consumers just heard of the Nike brand sales of canvas sneakers and a sweat band. In August, Nike launched in Shanghai in China's first extreme sports store, sales skateboarding and snowboarding products. Nike said, is currently studying other extreme sports store shop.
to foster consumer demand for ski equipment, Nike plans to hold a 2012 ski race at the ski slopes on the outskirts of Beijing, and the construction of its own grounds. Nike intends to use skis products so that Chinese consumers are excited for this new sport. Last year, Finnish snowboarder Pithou (Peetu Piironen) foot Nike snowboard big show its "U" shaped pool skiing skills.
the next few years, Nike intends to strengthen partnerships with the Chinese government to develop school sports in college extension running clubs. In 2009, Nike at 11 universities in six cities in China set up more than running club, said club members there has been increased.
In order to attract female consumers, Nike in August this year in Nanjing, Chengdu and other seven cities in China gymnasium organized special training courses for female consumers. (Chinese shoes Network - the most authoritative and most professional Footwear News)perfect details is Air Jordan 12 shoes, the most attractive place, this pair of Air Jorda cheap jordans online n 12 " Taxi" is a lot of shoes in the eyes of the best lovers Air Jordan 12 color. In addition to the classic black and white collocation, the golden shoe lace is a very dazzling ornament, and many perfect details of the shoe itself are also a perfect interpretation of Michael Jordan's basketball career. The " at the heel; Quality Inspired By The Greatest Player Ever" the words directly reflect Jordan's pursuit of details, perfection and perfection.The Air JordanDurant eighth signature boots full debut, the leisure shoes has gradually surfaced. Adopting common color rubber shoes outsole and metallic material on the upper, not bad yo ~
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